Sophiensæle is a dance and theatre venue in Berlin. Their identity and communication strategy were significantly shaped by the use of a modular grid system and the application of a ‘programme for solutions’ approach, as championed by Karl Gerstner. This approach, as opposed to seeking ‘solutions for problems,’ played a pivotal role in their establishment. Importantly, it proved to be not only cost-effective but also remarkably efficient in reducing poster creation time, all while maintaining their effectiveness when compared to individually designed alternatives.